Archive for April, 2008

Beware of Long Term Memberships

We have known for a long time that the long term commitment rate to gyms and other fitness facilities is very low. I have talked previously about the January and September fitness rushes. These are the two times a year when many people make a renewed commitment to their health and fitness. Within a few [...]

The Problems with Personal Trainers

Personal training will be one of the best investments you can ever make in your entire life. Of course this is largely based on the fact that you are choosing a skilled, educated, and high caliber personal trainer. Unfortunately 80% of the trainers out there (no that is not an official stat, it is simply [...]

How sad, we can’t even say ‘fitness’ anymore

            I am the first to admit fault when it comes to using the word ‘fitness’. When I am making new marketing materials or writing for various other outlets I often hesitate before deciding to use that word.             Why? It has come to carry and almost harsh feel to it, reminiscent of words such [...]

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